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Tuesday, March 09, 2004
Just when I became bored with motion-picture special effects...
...along comes an ad agency like Submedia with a concept that is so elegant in its simplicity that it makes me wish that I lived in Manhattan and could ride this subway every day. You'll need Quicktime or Windows Media Player to view the videos, and a broadband connection is nice, then check out the Dasani ad that's wowing New Yorkers. You might even get thirsty.
Sequential stationary images, but the audience is in motion. That's brilliant! Of course, the Italians have their own version, MotionPoster, but their technology is nowhere near as elegant as Submedia's which uses fundamentally no technology at all!
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